About ETHANOVA
New Thinking. Precision Business.
A management and business consulting firm partnering with organisations to build a strong team, smarter processes and sustainable growth.
The story behind ETHANOVA
ETHANOVA began with a simple belief: businesses grow sustainably when people, processes and decisions are aligned with integrity, innovation and purpose.
ETHANOVA has been advising and working inside organisations since 2021, first as a proprietorship. In 2026 that practice became ETHANOVA Consulting (OPC) Private Limited — a new company carrying years of hands-on experience.
The name brings together two ideas: ETH, representing ethics, trust and responsible business, and NOVA, representing new thinking, transformation and a new beginning. Together, ETHANOVA stands for a new generation of business solutions built on ethics, innovation and measurable results.
We believe successful organisations need more than conventional advice. They need practical solutions that connect people, processes, technology and business objectives.
We work where people, process and performance meet. We partner with organisations to strengthen their human capital, improve processes, develop leaders, build organisational systems and pursue sustainable growth. Our approach is practical, collaborative and outcome-oriented.
We do not believe in one-size-fits-all answers. Every organisation has its own people, culture and ambitions. Our role is to understand those realities and deliver solutions that are relevant, implementable and measurable.
What the name means
ETHANOVA is a deliberate construction of two ideas, and the value they create together.
Ethics
We build relationships on integrity, transparency and trust.
In practice: governance, HR and compliance.
New thinking
We challenge convention and bring practical innovation.
In practice: innovation, transformation and technology.
Results
We focus on solutions that create measurable business impact.
In practice: cost, productivity and growth.
Leadership
The people who lead ETHANOVA's engagements.
Founder & Director
Assessment · Talent360™
Our founder brings more than 15 years of global experience spanning academia and industry. Their work centres on psychometric analysis, talent assessment and sourcing, grounded in practical exposure to how organisations actually hire and grow. At ETHANOVA, they lead the firm's assessment approach and the Ethanova Talent360™ framework, bringing a structured, evidence-based lens to every people decision.
HR Consulting Lead
Human Resources · International markets
Our HR consulting lead is a Human Resources professional with more than 15 years of global experience, having led the HR function in multi-diversified organisations, including a decade in international markets. That experience covers building HR structures, policies and teams across very different business environments. At ETHANOVA, they lead HR consulting engagements, helping clients put in place HR systems that work in practice, not only on paper.
Our promise
Trustworthy, modern, practical, innovative and results-oriented: the character we bring to every engagement.
- Integrityin our advice.
- Innovationin our thinking.
- Practicalityin our solutions.
- Accountabilityin our results.